Enginetech Pistons P5075(8)std Lbz/lmm on 2040-parts.com

Jenson Button takes pole for McLaren at Spa

Jenson Button has driven his McLaren to a convincing pole position for tomorrow’s F1 Belgian Grand Prix at Spa-Francorchamps. Believe it or not, Jenson Button hasn’t had a pole position for McLaren. Or at least he hadn’t until today when he crushed the competition to take pole in tomorrow’s Spa Grand Prix.

Try a prestige car from Europcar before you buy. Or you could just go to a dealer.

You can hire a BMW 5-Series (pictured) from Europcar before you buy It’s always good to have a promotion to get punters through the door, but the latest PR promo from Hertz does seem to have a very visible flaw in its logic. According to Europcar – the leading car hire company in Europe, don’t you know – the best route for trying out a new prestige car before you buy is to give them a call and book a day or three in the cars of your choice. Europcar say you can have anything from a 4×4 to a luxury saloon and performance cars, with the suggestion you can pit a Mercedes SLK against an Audi TTS or check out the differences between a new E-Class or new 5-Series.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?