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U.S. unveils blueprint to tackle driver distraction

Transportation Secretary Ray LaHood said Thursday the agency isn't looking at new regulations to address distracted driving, but rather is calling on automakers to step up voluntary efforts to combat risks with new technologies and education. LaHood, who's made distracted driving a top automotive safety priority of the Obama administration, said he's met with the CEOs of numerous automakers and feels confident "they're committed to safety." He even praised Subaru of America for a TV ad that highlighted the dangers of driver distraction. The commercial featured a father talking to his teenage daughter about the risks of using a cell phone while on the road.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Nissan Extrem concept

Nissan has unveiled its Extrem concept at the Sao Paolo motor show, a two-door 2+2 crossover that previews future Nissan design cues. The Extrem concept was designed at Nissan Design Center (NDA) in San Diego, California, in collaboration with Brazilian designers but much of the creative time was spent in Sao Paolo. "We call it Baby Beast," said Robert Bauer, Senior Design Manager for the project at NDA.