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Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.

Sinkhole at National Corvette Museum consumes eight rare cars

Update: The National Corvette Museum has released a video of the sinkhole, which we've embedded below. Museum personnel are reportedly in the process of removing other cars from risky areas. We'll be sure to bring you more information as it becomes available.

Mazda Kiyora concept

Mazda has released these images of the Kiyora compact urban concept car the automaker will reveal at the 2008 Paris Motor Show. Based on an all-new platform designed to maximize weight reduction, the Kiyora is claimed to represent the harmony between driving pleasure and environmental and safety features. Meaning 'clean and pure' in Japanese, the concept of 'Kiyora' helped the designers to imagine a city car cutting cleanly through an urban landscape, with water as the design theme.