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Buick Regal unveiled in Hollywood

Buick unveiled its 2011 Regal sedan Thursday night at the once-and-future-famous Hollywood Palladium, a new car from an old division being shown at an old dance hall that just got a full renovation. Is there an analogy in there someplace? The Palladium opened its doors with a Tommy Dorsey concert in 1940, at a time when Buicks ruled the road.

Lotus takes the top off Exige S

Lotus is adding an Exige S Roadster to its lineup, based on the new Exige we saw at the Frankfurt auto show. Unfortunately the road-car version will not come to the United States. The Roaster is powered by the same 345-hp V6 as in the hardtop Exige, as well as in the bigger Evora.

BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.