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Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.

BMW-Mercedes alliance: the latest news

By Georg Kacher Motor Industry 06 October 2008 17:13 BMW and Mercedes are continuing to work on joint projects, CAR can reveal. The two premium brands reckon working together might just stave off the threat of the credit crunch, collapsing car sales in key markets and the uncertainty wobbling the very foundations of the motor industry. But the BMW-Merc collaboration is proving difficult, according to executives in Germany contacted by CAR.

2014 Land Rover Defender Challenge announced

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.