Eurojoint Cv Joint Rv4194n For Honda Civic Rover 200 400 44305sh9003 on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Lotus Evora by Mansory (2011) at 2011 Geneva motor show

In the avalanche of hype surrounding Lotus's future ambitions, the current range of Lotus vehicles has been largely overlooked. With this in mind, Lotus has turned to an unexpected source to inject some media buzz and visual freshness into the Evora for the 2011 Geneva motor show: Mansory. Under the slogan 'Is it always wise to customise? If you must then do it with some style' Lotus has commissioned Mansory to customise the Evora – continuing the run of controversial new moves that the firm has made under CEO Dany Bahar’s leadership. Mansory has applied its well-known carbonfibre fetish to the Lotus coupe, bringing the Evora closer to the edgy styling cues of design chief Donato Coco’s next-generation Lotus concept cars.

Aston Martin Rapide: The Movie

Aston Martin Rapide: The Movie Last February Aston Martin decamped en-masse to the Iberian Peninsula to play PR jollies with the new Aston Martin Rapide. First stop on the tour was Valencia, where the world’s media gathered at Aston Martin’s expense to eat, drink, grab a few rays and fit in a drive or three in the first Aston Martin four door in a generation. No doubt a good time was had by all, and we got a few stories out of it.