Evinrude 140 Sport Engine Cowling Cover on 2040-parts.com

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Range Rover LWB Autobiography Black unveiled at Los Angeles Motor Show 2013

Sometimes, big isn't big enough. And so Land Rover has found with the venerable Range Rover. This luxury car competes with the upper echelons of the premium market, rubbing shoulders with limousines such as the long-wheelbase Mercedes S-Class.

Fuel magazine films Ford designer Craig Metros in his Melbourne workshop

Australian auto culture magazine, Fuel, has created this beautiful short film, Factory 6, featuring an interview with Melbourne-based, Detroit-raised Ford Chief Designer, Craig Metros. The film explores the shared Melbourne workshop space in which Metros and five other designers work on a number of automotive and art projects in their spare time. It offers a great insight into his inspirations, his feelings on making the jump from Detroit to Melbourne and how it feels to have fulfilled a childhood dream.