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Mazda design chief Ikuo Maeda brings new meaning to zoom-zoom

Ikuo Maeda, the new design chief at Mazda Motor Corp., earned the nickname "Speedy" for his lead-footed driving on the race course and off. He may be the only standing auto executive to have had his license revoked--twice. It's only natural then that Maeda, who took the design reins last April, views himself as the rightful guardian of Mazda's zoom-zoom brand heritage.

Solar car built by Cambridge University crashes

The annual World Solar Challenge is taking place right now. 38 teams from all round the globe are racing 3,000km (1,864 miles) across Australia using energy from the sun alone. Unfortunately, the planned entry from the UK’s very own Cambridge University isn’t amongst them – because five days before the start the above happened.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.