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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Mitsubishi Lancer EVO X FQ330 SST launched

Mitsubishi has launched the Mitsubishi Lancer EVO X FQ330 SST [ad#ad-1] Mitsubishi has decided that there is a hole to fill in its Evo X range, so it has introduced the Mitsubishi Lancer EVO X FQ330 SST, to fit in between the FQ300 and the FQ360. The Mitsubishi Lancer EVO X FQ330 SST offers an increase of 29bhp over the FQ330, and features Mitsubishi’s new six-speed Twin-Clutch Sports Shift Transmission, which translates in to a 0-60 mph time of 4.4 seconds. The additional power on the FQ330 comes from a re-mapping of the ECU and improvements to the intake and exhaust to make the Evo breathe more easily.

Toyota to roll out rear-seat airbag

Toyota Motor Corp. has developed a rear-seat airbag that deploys between passengers and will install it on a model to be launched in Japan. The airbag inflates from a fixed, rear-seat center console during side collisions.