Evinrude Johnson Outboard Gear Set 78-88 40-60hp 2 Cyl Propshaft 386659 323842-1 on 2040-parts.com

Rolls-Royce Wraith revealed: Geneva Motor Show 2013

The Rolls Royce Wraith has been revealed as a 624bhp V12 Fastback with 590lb/ft of torque and a 0-60mph of 4.4 seconds. Rolls Royce claim the Wraith as the most dynamic car they’ve ever produced and, even though it is still the size of a football pitch, it actually sits on a shortened Ghost wheelbase with a wider track to make it a bit more nimble. Rolls Royce has also stiffened the Ghost’s suspension for the Wraith (although not too much) for a bit less roll and added a bit more weight to the steering.

Register now for the 2013 Interior Motives Design Awards ceremony

Registration is now open to attend the glamorous Interior Motives Design Awards 2013 ceremony at Moon 13 (formerly The Cocoon Club) in Frankfurt on 9 September, the eve of the first Frankfurt motor show press day. The finalists will be revealed in front of some of the most influential figures in car design, while partygoers will be able to view the projects in person and relax over a drink and food with their colleagues. Awards will be given in the following eight categories: Best eco interior Best use of technology Best innovative interior Best ergonomics Best conceptual interior Best production interior Best conceptual exterior Best artistic visualization The winner of each category receives $500 in prize money, and one student (or group of students) will walk away with the accolade of Interior Motives Student Designer of the Year, which carries with it a prize of $5,000.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?