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The Name Game: Why the next Buick will be called the Verano

Verano means “summer” in Spanish, though it could easily be a type of coffee or even a brand of crystal. But the idea behind the latest Buick was to snare an upscale, forward-sounding name to lure to new customers. Buick could have gone with an alpha-numeric designation, or even dipped into its heritage for a storied moniker from the past.

Hyundai developing new test centre at Nurburgring

Hyundai has revealed they are building a new test centre at the Nurburgring to help develop driving dynamics for their European cars. We already know that Hyundai are going to make 2012 a brand building exercise, with much effort going in to raising the experience and profile of the Hyundai of today. Part of that is entering WRC rallying with the i20 for the sprinkle of performance dust it will cover Hyundai’s product range with and, hopefully, point towards a serious intent to develop more extreme versions of their performance models.

Transport dangers

FILM FOOTAGE showing the shocking consequences of motorists not slowing down or paying attention when driving through roadworks has been released by the Highways Agency. One bit of film shows a lorry overturning, while another shows a truck ploughing into the back of a car. The footage prompted a Government minister to warn drivers that "saving a few seconds on your journey is simply not worth it".