Evo X Ets Testpipe on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Skoda Vision C (2014) first official sketch

By Ollie Kew First Official Pictures 05 February 2014 12:00 Want a slice of evidence proving how confident Skoda is these days? Here's a cracker. This is the Vision C concept, a five-door ‘coupe’ that will be shown at the Geneva motor show in March 2014. That’s the idea, and what a good one it is too.

Top Gear in Lucca with Citroen DS3 Racing, Fiat 500C Abarth and Renault Clio RS

The TG boys in the Piazza in Lucca Lucca is considered by those who know it to be Tuscany’s best kept secret. With its 16th century walls all round the town, delightful piazzas and medieval centre it is all a picture-book Tuscan town should be. In fact, even though few know it well Henry James said of Lucca that it is “overflowing with everything that makes for ease, for plenty, for beauty, for interest and good example”.