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Exclusive: 2012 Bentley Continental GTC spied – with new V8
Sun, 10 Jul 2011First photo of a V8 Bentley Continental We had the launch of the new Bentley Continental GT – the 2011 car – back in September at the Paris Motor Show, but we’re still waiting for what will now be the 2012 Bentley Continental GTC – the drop-top Conti. We had a photo of the new GTC – complete with a slightly odd two-tone paint job – drop in last week, and we’d planned to run the story today – it’s a good filler for a Sunday. But it’s turned in to a bit more than that.
James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Dassault Systèmes and Riversimple partner for eCar Design Contest
Mon, 01 Aug 2011Dassault Systèmes, in collaboration with Riversimple and the 40 Fires foundation, launched their eCar Design Contest recently, designed to encourage cooperation and the development of ideas on an open source platform. The companies had been in talks for some time regarding a joint project and this competition – a completely holistic, closed-loop approach to the building, sale and use of a car – is the result of their successful collaboration. Christopher Reitz, head designer at Riversimple, says, "The open source platform is a fantastic tool.