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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Fiat 500 in New York

The Fiat 500 on Wall Street - Image by AP Fiat has obviously taken a good look at what BMW has managed with the MINI and thought ‘We can do that’. After all, the Fiat 500 is a car very similar in concept to the MINI. Designed to evoke a motoring icon, but made very much 21st century in its execution, both the MINI and the Fiat 500 have gone down a storm in Europe.

Chevrolet GPiX concept

The 25th São Paulo Auto Show marked the debut of a new concept from General Motors: the Chevrolet GPiX crossover coupe. Developed by General Motors Design in Brazil, the concept represents a potential new segment for the auto giant in the emerging Latin American market. "It offers the sporty design and versatility necessary for a country with the continental dimensions of Brazil," said Carlos Barba, General Director of Design for GM Latin America, Africa and Middle East.