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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Survey Highlights Reluctance To Shop Around For Best Insurance Deals

DRIVERS in the UK are missing out on saving £2 billion by not shopping around for the best insurance deal and simply going with their automatic renewal. This means 8.2 million drivers in the UK are missing out on saving and average of £222.66 each. A study has found 36% of drivers have been with the same insurer for three years or more and less than half of all drivers (46%) check their new quote against the previous year’s to make sure they are getting the best deal.

Lexus Design Awards open for entries under the theme 'Senses'

When we visited Milan Design Week earlier this year, the winners of the Lexus Design Award were a particular highlight – refreshingly free from automotive references, the work was in the true spirit of the city's celebrated annual festival. The theme of the 2015 competition is Senses, which opens up the opportunity for designers to explore sight, sound, smell, taste and/or touch. Entrants will be judged by a panel including architect Toyo Ito, curators Paolo Antonelli and Aric Chen, and Lexus president and former head of Toyota design Tokuo Fukuichi.