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BMW 750 Hybrid will show at Frankfurt 2009

BMW 750 Hybrid will launch at the Frankfurt Motor Show in September 2009 [ad#ad-1] Hybrid cars are starting to make their presence felt in the market place, and even at the top end of luxury saloons the market is moving in that direction. Whether you buy in to the planet-saving ethos or not, it’s hard to argue against something that costs less to run and helps you be perceived as a caring, sharing conscientious member of society – even if you drive a huge great Merchant-Banker-mobile! Lexus have made inroads with their LS 600, and recently we reported that Mercedes has not just given the Mercedes S Class a mid-cycle refresh, but has announced the imminent launch of the Mercedes S400 Hybrid.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

SRT Viper combines Time Attack package with Anodized Carbon look

SRT has just debuted a very special Viper at the New York auto show, combining the Time Attack Group with the exclusive Anodized Carbon Special Edition package. Just 50 examples of the of the SRT Viper Anodized Carbon Special Edition package will be made, with just 10 models carrying the Time Attack Group package. Like a number of special editions from Chrysler, this model emerged due to customer demand, with Chrysler taking the functional chassis and aerodynamic parts from the Viper Time Attack Special Edition and making them available in the GTS price class.