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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

New Cadillac ATS to take on BMW 3 Series (+video)

Cadillac ATS - sorted at the Nurburgring GM has revealed that their new compact Cadillac ATS will debut at the Detroit Auto Show in January and go on sale in late 2012 as a 2013 model. The idea, just a few short years ago, that Cadillac could build a car that was capable of making the Germans look over their shoulder would have been laughable. But the new Cadillac ATS – debuting at Detroit in January – could do just that.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.