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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

New Lamborghini Estoque saloon concept revealed

By Chris Chilton First Official Pictures 01 October 2008 20:00 After Lamborghini's endless string of frustrating teaser shots, here, finally, are the full pictures of the Aston Rapide-rivalling four-seat Lamborghini supersaloon, the Estoque.     The concept sports a V8, but Lamborghini is incredibly open-minded about possible powertrains. The Gallardo’s V10 will be offered but engineering boss Maurizio Reggiani told CAR that a powerful turbodiesel or possibly a hybrid petrol electric drivetrain would probably also be offered.

Autoweek in review: The racing season heats up, we pick the Popemobile

The second week of March saw the racing season warming up. We also finished our Geneva motor show coverage and began to prepare for the New York auto show. Here are our top stories of the week.