Exterior Light Bulb - Side Marker - Front - Mercury on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Alfa Romeo & Mazda to build new roadster

Mazda & Alfa to jointly develop a new roadster Alfa Romeo and Fiat have signed an agreement to build a new new RWD roadster based on the next generation Mazda MX-5 platform. Sergio Marchionne is a big believer that the only way to survive as a mainstream car maker is to be as big as possible and share development costs whenever you can. Which explains – from the Fiat point of view – why Alfa Romeo has entered in to an agreement to produce a new roadster with Mazda to be based on the next generation Mazda MX-5 RWD platform.

1961 car - with 20 miles on the clock

A 52-YEAR-OLD classic car with one careful lady owner and only 20 miles on the clock is expected to fetch thousands at auction in Norfolk. The rare Triumph Herald is virtually brand new and still has its original 1961 tax disc, costing £15, on its windscreen. Auctioneer Tristram Belemore-Smith said: "The car dealer sold the Triumph Herald to a lady customer in 1961 and it was delivered to her home on a trailer.