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Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.

Audi R8 e-tron: Killed off before it launches?

It’s being reported that the electric Audi R8 e-tron is close to being killed off before production starts, as Audi question its viability. But it now looks like Audi has finally woken up and seen the light and they have put the R8 e-tron plans on hold indefinitely as they realise there is just no market for an electric car, never mind an electric supercar. Car and Driver are reporting that Audi’s new head of R&D - Wolfgang Dürheime – has halted all work on the R8 e-tron and it seems highly likely the project will be scrapped altogether.

Nissan teams up with Williams for sporty Nismo cars from 2014

Nissan’s performance car skunkworks arm Nismo (short for Nissan Motorsports) has agreed a deal with Williams Advanced Engineering to co-develop faster versions of Nissan’s road cars from 2014. It doesn’t mean the Williams F1 team will be developing the forthcoming Nismo version of the GT-R, but the Formula One team and Williams Advanced Engineering are part of the same group founded by Sir Frank Williams. Sir Frank said: ‘Williams Advanced Engineering has a history of developing world class, high-performance products and this agreement is particularly exciting because of the ambition and potential of the Nismo brand.