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Buick revives Regal name for upcoming sedan

Buick confirmed on Wednesday that it's resurrecting the Regal nameplate for its next midsize sedan. Additional details weren't announced, but the car is expected to arrive on the market next year or in 2011. Though the Regal name has been mothballed for about six years, Buick says it remains one of the brand's most recognizable.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Hybrid Lexus goes endurance racing

By Phil McNamara Motor Industry 03 June 2007 02:35 A track-honed version of Lexus' GS450h hybrid saloon has completed a 24 hour Japanese endurance race. The racer ran the production car's powertrain: a 292bhp V6 petrol engine supplemented by 197bhp from an electric motor. This petrol-electric hybrid delivers the power of a V8, but with combined fuel consumption closer to that of a four-cylinder engine.