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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

New Mazda CX-7 (2010) at Frankfurt

Mazda are bringing the new Mazda CX-7 to Frankfurt The new Mazda CX-7 gets a nose-job to bring it in with the family feel – as seen on the new Mazda 3 – but with a smattering of chrome detailing. But the big news is on the engine front. In comes a MZR-CD 2.2 litre Turbo-Diesel engine, which should offer much better economy without sacrificing much in the way of performance.

Gordon Murray designs electric sports car – Teewave AR.1

Toray Industries Teewave AR.1 by GMD If you jumped straight from the headline to here, you may be flushed with excitement at the prospect that Gordon Murray – the man responsible for the McLaren F1 – has penned an electric roadster – the Toray Teewave AR.1. Admittedly the name doesn’t roll of the tongue quite like ‘McLaren F1′, but we can forgive the uninspiring name as the Teewave AR.1 is bound to be impressive. Isn’t it?