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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Toyota Camatte concept

Toyota is to display a family-oriented concept vehicle at the 2012 Tokyo Toy Show in order to promote cars to a new generation of potential drivers. The Camatte project is based around a customizable body with interchangeable body panels hung from a simple body structure and components that allows people to reengage with the inner workings of the motor car. It will be displayed in two configurations – Camatte Sora – the turquoise car – Camatte Daichi – the military-looking beige machine.

Design Contest: Local Motors and Shell announce 'DRIVEN' [w/video]

Local Motors, the open-source car design community, has announced its latest competition. Working in collaboration with Shell Oils, the DRIVEN contest is an acronym for Design of Relevant and Innovative Vehicles for Energy Needs. Entrants are asked to create a car for one of five cities: Amsterdam, Bangalore, Basra, Houston or Sao Paulo.