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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

New Ford F-series prototypes spied testing

A pair of completely camouflaged trucks spied testing near the Ford headquarters in Dearborn, Mich. prove that the Blue Oval is definitely hard at work on its next generation F-series pickup headed our way in 2015. Beyond that, it's all speculation.

Volvo S60 saloon (2010) unveiled

This is the new Volvo S60, and it’s the latest attempt by the Swedish safety-mongers to snatch a share of the small executive saloon market that’s dominated by the 3-series, A4 and C-class. Volvo has only released two exterior photos of the new S60 – we’ll see the interior closer to the car’s Geneva motor show unveil in March 2010 – as it wants to highlight the new car’s design. Under now-departed design chief Steve Mattin, the S60 has been created as the car that will start the differentiation of Volvo design and break the one-size-fits-all focus.