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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Win one of three copies of Senna DVD

The new DVD of the brilliant Senna film has gone on sale in the UK this week – and CAR has three copies to give away. Click here to win a copy of Senna on DVD Senna is a brilliant documentary by Asif Kapadia. Blessed by F1 supremo Bernie Ecclestone, the film makers had unfettered access to the F1 archive so they could compile this record of F1 ace Ayrton Senna's life in the fast lane.

Skoda Citigo 5-door revealed

The Skoda Citigo 5-door will debut at Geneva The Skoda Citigo 5-door - Skoda’s version of the 5-door VW Up – is heading for a public debut at the Geneva Motor Show in March. We have the first photo. Skoda revealed their take on the VW Up – the Skoda Citigo – back in September, with plans for the new baby Skoda to go on sale this summer.