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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

Lotus gets Ferrari Designer

Ferrari Designer Donato Coco joins Lotus as Director of Design As we’ve reported umpteen times this year, Lotus are getting things very right. They’re selling the new Lotus Evora hand over fist and have plans in place to a convertible Evora and of course the new Lotus Esprit. Part of the long-term plan at Lotus is to bring the Hethel boys back to the top of the heap in the way Lotus were in the glory days of Colin Chapman.

Driving the Ford Mustang II King Cobra: Some context required

Nearly every Ford Mustang -- from the very first cars through the Fox platform era and right up to today's models -- has its partisans. The only exception? The poor, forgotten Mustang II.