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Camaro, Sonic fill the Chevrolet stand at SEMA

Custom Camaro and Sonic models lead the way at the Chevroletstand at SEMA this year, with a green electroluminescent Hot Wheels Camaro leading the pack. The paint on the Hot Wheels car was not actually plugged in to an electrical source to make it glow so bright, but it sure seemed like it was. The idea was to get the same metallic finish that shined on the first 1:64 scale Hot Wheels Camaro, one of the original 16 die-casts that debuted from Mattel in 1968.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Hackmobile Transit Connect wins Ford and MAKE magazine grand prize

Automakers have customization contests all the time, but that doesn’t always mean they’ll produce what the enthusiasts create. Splitting from tradition, Ford said it will build the Hackmobile Transit Connect Wagon that won its Ultimate Maker Vehicle Challenge. The Hackmobile was designed by Jon Atkinson, Becca Steffen, Riley Harrison and Michael Freiert, members of Twin Cities Maker.