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Pottstown, Pennsylvania, US
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Arizona auctions: Early days filled with optimism
Fri, 21 Jan 2011The sun kept shining--both as a metaphor and in reality--while the cars were selling at the Arizona auctions. As of late Thursday, Barrett-Jackson had completed three of its six days of sales. Preliminary numbers assembled by on-site reporters indicate total sales of $20.2 million at the halfway mark, with 100 percent of the 656 cars on offer sold.
Porsche edges out Lincoln for vehicle-dependability title
Thu, 18 Mar 2010Porsche sits atop the annual U.S. Vehicle Dependability Study rankings released by J.D. Power and Associates on Thursday.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.