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BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Concept Car of the Week: Bertone BMW Pickster (1998)

The creation of new niche products is an ongoing process for car manufacturers and sometimes combining different segments into one can provide a popular solution. Nowadays, all these mongrels are usually categorised under the same label ‘Crossover', which doesn't mean much anymore a part perhaps for an artificial off-road appearance. But back in America's sixties, the combination of a pick-up's functionality with the style and driving performance of a sports car became so successful that it created a whole new segment.

LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.