Falcon Steering Systems Fev379 Tie Rod-steering Tie Rod End on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

2012 Scion xD to start at $16,075

Prices for the 2012 Scion xD will start at $16,075, Toyota said on Wednesday. For the standard five-speed manual, that’s a $235 increase from final price of the 2011 model. The sticker increases to $16,875 for the four-speed automatic version, which is also $235 more expensive than its 2011 counterpart.

Lotus Evora by Mansory (2011) at 2011 Geneva motor show

In the avalanche of hype surrounding Lotus's future ambitions, the current range of Lotus vehicles has been largely overlooked. With this in mind, Lotus has turned to an unexpected source to inject some media buzz and visual freshness into the Evora for the 2011 Geneva motor show: Mansory. Under the slogan 'Is it always wise to customise? If you must then do it with some style' Lotus has commissioned Mansory to customise the Evora – continuing the run of controversial new moves that the firm has made under CEO Dany Bahar’s leadership. Mansory has applied its well-known carbonfibre fetish to the Lotus coupe, bringing the Evora closer to the edgy styling cues of design chief Donato Coco’s next-generation Lotus concept cars.