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Jaguar and Williams F1 to partner on C-X75 hybrid supercar technology

Jaguar is teaming up with Williams F1 to put a limited run of $1.1 million C-X75 hybrid-powered supercars into production in late 2013 with a crucial partnership that links two storied British companies to develop cutting-edge technology. Jag and Williams have been working on a production plan for the C-X75 since January and will share development over the next few years. “Williams has expertise in composite structures, advanced powertrains, aerodynamics, low-volume production and speedy production development,” said Bob Joyce, Jaguar Land Rover's chief engineer.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

US Government urged to promote diesel cars, NOT electric & hybrid

Diesel cars best option says former US Transport Secretary Former American Transport Secretary Norman Mineta is urging the US Government to promote high efficiency diesels instead of electric and hybrid cars. Just like the UK government, the US government seems obsessed with promoting electric and hybrid cars as the way of the future, something anyone who really knows cars will tell you is a nonsensical approach. Hybrid and electric cars are too costly to produce and have little appeal for the car buying public.