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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Beattie joins Fisker as prices climb

Fisker Automotive, maker of the luxury hybrid Fisker Karma, has appointed luxury-brands executive Richard Beattie to the newly created position of chief commercial officer. Beattie will be responsible for sales, marketing and customer service for the brand. Beattie comes from a strong run as executive vice president of sales and marketing for Jaguar North America and, before that, for Jaguar Land Rover North America, positions which followed a career at Ford, where he was most recently president and CEO of Mazda’s North American operations.

Jaguar C-X75 supercar program halted

Jaguar has dropped plans to put the C-X75 hybrid-powered supercar into production, according to a report Tuesday by Autocar magazine in the UK. The reason is struggling economies around the world, the magazine said, citing Jaguar brand director Adrian Hallmark. Jaguar planned to launch the C-X75 next year and had partnered with the Williams Formula One team to help develop it.