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Smart ForTwo Edition Limited Two

By Ben Barry Motor Shows 04 March 2008 18:22 What’s new on the Smart stand? The Edition Limited Two – hardly the most breathtaking world premiere on show. There’ll be 2000 made and owners will be treated to brown leather – ‘cognac brown’, says Smart – heated seats and some silver highlights.

New Land Rover Defender DC100 Concept at L.A. Auto Show

New Land Rover Defender DC100 Concept at L.A. Auto Show We saw the reveal of the Land Rover Defender DC100 Concept earlier this year at the Frankfurt Motor Show, designed as a first view of a new Defender aiming for production in 2015. But Land Rover made it clear that the DC100 was a work in progress and that it didn’t necessarily define what the new Land Rover Defender will offer.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.