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Audi chairman to speak at CES

Audi chairman Rupert Stadler will be a keynote speaker on Jan. 6 at the 2011 Consumer Electronics Show (CES) in Las Vegas. The Consumers Electronics Association (CEA), host of the world’s largest tradeshow for consumer technology, will feature the Audi boss in a lineup along with Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg and Samsung president Boo-Keun Yoo.

ZAP electric car

California-based ZAP has completed the initial concept phase for a new electric vehicle claimed to hit a top speed in excess of 100 mph with a range of 100 miles per charge.  "With ZAP's experience over the past 12 years and the groundwork we have already laid, we know that electricity is the future of the auto industry," said ZAP CEO Steve Schneider.  "At the same time, we believe we have a design that will serve a niche no other manufacturer in the auto industry is seeking to fill." More details of the car will become available at the end of the month.

Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.