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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Citröen Metropolis concept car (2010) first pictures

By Chris Chilton First Official Pictures 19 April 2010 16:34 Citröen is using this week’s 2010 Shanghai motor show to give a sneak view of how a new Citröen limo could look. The press statement says the Metropolis concept ‘pays homage to China’s extraordinary development’ but just how this Citröen forces millions of people to live in poverty with no access to an uncensored media isn’t yet clear.A massive 5.3m long (longer than a stretched 7-series) but only 1.4m high, the four-door coupe’s styling has echoes of Citröen’s incredible GT supercar concept of 2008 and was developed by Citröen’s Shanghai-based design team. China’s car market is phenomenally lucrative and rich Chinese are hungry for luxury saloons so the Metropolis is likely to resurface as a Chinese-market limo rather than point to the next C6.A Citröen hybrid limoTo ensure occupants get a level of ride quality worthy of a limo it’s fitted with Hydractive suspension; to keep their conscience clean it’s fitted with a plug-in hybrid drivetrain.

'Phoenix Four' MG Rover directors to be banned

The 'Phoenix Four': John Towers, Nick Stephenson, Peter Beale and John Edwards. All roundly criticised in today's government report By Tim Pollard Motor Industry 11 September 2009 09:14 The UK Government today said it plans to disqualify the executives who ran MG Rover in the run-up to its collapse in 2005. A report out today from the Department for Business, Innovations and Skills slams the 'Phoenix Four's involvement in the business and is highly critical of the way they withdrew £42 million in salaries and pensions despite the company's parlous financial position.