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Aspid shares more details of the GT-21 Invictus

Aspid Cars released the first set of photos of its upcoming GT-21 Invictus sports car. We last heard from the Spanish company in May when it was admonishing us for Photoshopping its teaser photo into view. The GT-21 looks aggressive, angular and wildly styled by IFR Automotive.

Audi Sketches Out Plans For Its New Tt

WITH the launch of its new model just around the corner, Audi has released design sketches as a teaser for its forthcoming third generation TT. The sports coupe has proven to be a popular model for the German firm, and next month will see the unveiling of the latest version at the influential Geneva Motor Show. Although technical details are currently scarce, it’s clear to see that the car’s design is more of an evolutionary step from the current model.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.