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Kia Optima T-Hybrid concept revealed ahead of Paris debut

Kia Optima T-Hybrid concept revealed ahead of Paris debut It looks like Kia is ready to push the start button on a new range of mild hybrids with the reveal of the Kia Optima T-Hybrid concept ahead of its debut later this week at the 2014 Paris Motor Show. The new mild hybrid powertrain isn’t going to make an enormous difference to power or economy, but in a world where taxation gets based on official CO2 figures it will make the Optima more appealing to company car buyers. The Optima hybrid gets the normal 1.7 litre diesel engine and adds a small electric motor powered by a 48V lead-carbon battery which will be enough for short running at low speeds on electric power alone or allow some electric ‘cruising’ on motorways.

Camaro poised to claim pony-car sales title over the Mustang for first time since ’85

With just weeks left in the year, Chevrolet’s hot-selling Camaro looks like a lock to win the pony-car sales title in 2010, topping the Ford Mustang for the first time in 25 years. So far this year--Camaro’s first full sales year since production ended after the 2002 model year--Chevy has sold 75,685 Camaro coupes. Mustang sales totaled 68,264 through the first 11 months of the year.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.