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BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Land Rover and Bowler formalise Brand partnership – but no Land Rover stake in Bowler

Land Rover has formalised a brand partnership with Bowler Motorsport, makers of extreme off-road vehicles. Bowler has been making off-road rockets powered by Land Rover for over twenty years and has, during that time, enjoyed a fair bit of support from Land Rover. But now that less formal arrangement has been properly formalised with a brand partnership.

Audi S1 becomes Audi A1 1.4 TFSI

The Audi S1 becomes the Audi A1 1.4 TFSI Audi let it leak they were working on making a hot version of the Audi A1, and we fully expected that the Audi S1 would turn up at the Paris Motor Show. So when we heard that Audi had confirmed – but without detail – that the Audi S1 would be at Paris everything made sense, apart from the lack of detail. But now we know why we got no detail – Audi has backtracked on the S1 and has instead planted the oily bits from the Polo GTI in to an A1 and Christened it the Audi A1 1.4 TFSI.