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Jaguar/Land Rover Virtual Reality Center

Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.

Citroen DS3 – the Conigurator

  The Citroen DS Inside Concept Configurator - build your own Citroen DS3 But yet another part is to involve the car-buying public, so Citroen has launched an on-line configurator for the yet to be released Citroen DS3, their small ‘Luxury’ car that was announced at the Geneva Motor Show as the Citroen DS Inside Concept. The Citroen DS3 is going to pit Citroen against the likes of the MINI and the Alfa Romeo MiTo. Which are tough acts to take on.

Think a sports car makes you more attractive? Think again

It’s a favourite stereotype: a man driving a flashy sports car is more attractive to women – or at least, so he might think. Now a survey by Motors.co.uk suggests that exactly the opposite could be true. While the same research reckons 48% of men subscribe to the stereotyped view, in actual fact women are more likely to find a man driving an eco car more alluring.