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Hyundai announces Shell as partner for 2014 rally return

By Damion Smy First Official Pictures 10 December 2013 12:00 Hyundai has announced Shell as the major sponsor of its World Rally Championship and revealed its 2014 livery ahead of its first event – the Monte Carlo Rally – in January. The official name of the team is the Hyundai Shell World Rally Team. It also confirmed a new sub-brand to build road-going performance cars, called N, with further details to be announced.

College Exhibition: University of Cincinnati

The University of Cincinnati (UC) Transportation Design Studio displayed two projects over the summer. Sponsored by Acura and DaimlerChrysler, the projects consisted of two ten-week quarters divided by professional practice. The first quarter of the projects involved 2D exterior theme development of a diverse range of crossover vehicles for the year 2015.

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.