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Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

The new Honda Insight hybrid is shown at the Detroit auto show

The new Honda Insight was unveiled at the Detroit Auto Show To hear Honda tell it, the new 2010 Insight coming to market this April is all about making hybrid technology available to Gen-Y. That's because it's smaller and less expensive than the class-leading Toyota Prius or Honda's own Civic Hybrid. We drove the Insight in Arizona recently and found it also more fun to drive than most hybrids, another attribute that ranks high among young buyers.

Dan Darancou appointed Chief Designer at CH-Auto

Former GM design manager Dan Darancou has become Chief Designer at CH-Auto, a major Chinese car design studio that supports numerous domestic car manufacturers as well as international car companies looking to sell vehicles in the burgeoning automotive market. Darancou, who started his new role on November 1, will be overseeing all design activities as well as facilitating the liaison between the styling and engineering departments so the company can deliver complete ready-for-production vehicles and services. As well as tackling these initiatives, Darancou will also be promoting the organization, furthering the company's goal to become the premier car design studio in China.