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Report: Interior Motives China Conference 2009 - Day 1

Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".

Chevrolet SS to be the name of brand's performance sedan, NASCAR entry

It's back. Big, bad and with four doors, rear-wheel-drive performance will return to the Chevrolet sedan lineup in 2013, simply called the SS. Chevrolet confirmed on Thursday that “SS” will be the name of its next sporty four-door, and it will be used by NASCAR Sprint Cup teams starting at the 2013 Daytona 500.

Driven: Ford Mondeo wagon

But the design of this Mondeo is interesting because of this, not despite this. The core challenge for the Ford design team was how to balance delivering a distinctively engaging design with being acceptable to as much as possible of the broad target profile of potential buyer. This is perhaps the biggest unspoken challenge for today's vehicle designer.