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Jaguar Land Rover China: New brand and new models

Jaguar Land Rover - new models and brand with Chery JV in China It’s been clear for some time that Jaguar Land Rover are eager to cement a joint venture (JV) with a Chinese car maker so they can have a beachhead in to China’s rapidly growing car market. And that JLR JV seems almost certain to be with Chery. Part of the deal for Western car companies seeking to do business in China is not just a partnership with a Chinese company, but a sharing of technology and a range of cars badged up with the Chinese partner company’s brand.

2013 models hit their expiration date

Fall is upon us, and as we all know, autumn marks the beginning of new-car season. Brand-spanking new models get the opportunity to make their debut in the automotive world, while others are lucky enough to continue their journey into the next generation. But other vehicles are hitting the end of the assembly line.

Land Rover Range_e – Hybrid test-bed

The Range Rover Sport based Land Rover Range_e Pragmatically, Land Rover are working hard to change the world’s perception of its products by shouting as loudly as they can about the ‘Green’ credentials they have, from off-setting carbon emissions to 45k miles on every car they sell to adding stop-start to the Freelander 2. But long-term Land Rover are looking to introduce new, lightweight cars in 2012/2013 with the same aluminium underpinnings as Jaguar, and introducing some hybrid technology on the way. With that in mind they’ve put together a Range Rover Sport based Range_e to trial the tech ahead of its use in the next generation of Land Rover’s cars and are planning on running five cars as test-beds this year.