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Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Fuji Heavy Industries celebrates 60th birthday

Fuji Heavy Industries, the corporate parent of Subaru, celebrated its 60th birthday a few days ago. The storied multinational company makes everything from wind turbines to airplane parts, and conducts business in more than a hundred countries. Even though the origins of the company date back to 1917, the Fuji Heavy Industries we know today was formed in 1953.

Porsche acquires Nardo Test Track as its new playground

Porsche Nardo Test Track (map from Google Earth) The enormous Nardo Test Track near Lecce, Italy, has been acquired by Porsche as a new testing ground. Top Gear viewers will probably remember the opening episode if the last series of Top Gear (series 18) with the Lamborghini, McLaren and Noble in Italy or, more specifically, in the Lecce region of Italy which nestles in the warmth of Italy’s heel. The Lecce region also houses the Nardo Test Track which is where the boys took their supercars to hammer round the slightly bumpy outer oval seeking top speed.