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Ford to launch 25 new models in Europe in next 5 years

The new Ford S-mAx (pictured) is just one of 25 new Fords heading for Europe Ford of Europe has had a miserable time of late, with the European market in disarray as the Eurozone crisis continues to rumble and car buyers on the continent shy away from big ticket purchases. But, just as they did in the US, Ford are making plans to cash-in when the Eurozone economy improves in the coming years (not that that’s an absolute given) and are going to ready with a raft of new models to tempt mainstream buyers when economies start to grow and car finance becomes a realistic option for more once again. Barb Samardzich, Ford’s head of product development in Europe, says Ford are planning to make their portfolio of products the best ever in anticipation of a recovery, with a huge 25 new models launching over the next five years, and they will be additions to the Ford line-up or new generations, not variants.

Ford EcoSport small crossover spied on U.S. roads

Ford may need a smaller crossover in its lineup, and the new EcoSport--created in Brazil and designed for markets such as India--could fill that opening. Need evidence? This camouflaged prototype has been spotted on the streets in metropolitan Detroit.

BASF launches car seat design competition

BASF has launched 'Sit down. Move.', the first global car seat design competition. The contest asks for designers to submit their ideas for a car concept car seat using BASF materials and will be judged by three renowned industrial and automotive designers: Dave Lyon, former-Executive Director of Interior Design America for GM, industrial designer Konstantin Grcic and former Pininfarina designer Ken Okuyama along with BASF representatives.