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Nissan to open new studio in Beijing

After last week's announcement of leadership changes at Nissan's North American and European design centers, Nissan Investment Co., Ltd (NCIC), a Nissan subsidiary in China, today revealed plans to expand its global design resources with the establishment of a new design studio in Beijing. "With the addition of 20 designers, Nissan's new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and brand. "Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations." Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.

Nissan's marketing pays off, so it spends more

Aggressive incentives and ad spending have helped Nissan North America Inc. rack up a bigger sales gain this year than Asian rivals Toyota, Honda and Hyundai-Kia. Now Nissan plans more of the same.

Crash test scheme to investigate whiplash and stability

By Phil McNamara Motor Industry 12 September 2006 09:30 Electronic stability control and anti-whiplash head restraints should soon be part of the Euro NCAP crash test programme, CAR Online can reveal. Testers are keen to extend the programme beyond today's crash tests, which assess occupant safety for adults and children, as well as pedestrian injuries in an impact. 'We are always looking for the next area to investigate,' an NCAP insider told CAR Online.