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Renault Initiale Paris stars at the 2013 Frankfurt Motor Show

It may seem like a strange idea for Renault to launch its Initiale Paris premium sub-brand at a German motor show, but it could turn out to be quite an astute move. The French brand is hoping to take on the Germans with Initiale Paris, so showcasing this rather wonderful concept in Frankfurt is a clear signal of intent. Renault says this Initiale Paris concept previews the next generation Espace, but we can't help but see a massive dollop of Renault Avantime when we take a wander around the car.

Mini paints Rocketman concept, celebrates Britain ahead of Olympics

Mini has updated the 2011 Geneva motor show Rocketman concept to celebrate the 2012 Summer Olympic Games in London. The Rocketman concept couldn't make the leap to production status, we reported in January. For those interested in all the “changes” the one-off concept received to celebrate the Games, the full press release is reproduced below: Munich/Oxford/London.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.