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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Scuola Politecnica di Design announces Chris Bangle workshop

Italy’s Scuola Politecnica di Design has announced a seven-day workshop with former BMW Group design boss Chris Bangle at its campus in Milan. Themed ‘Future Personal Emotional Mobility’ and scheduled to run from 18 to 24 September 2009, the workshop invites design degree graduates and experienced car designers to take part in a project to create a new breed of sustainable shared transportation for the year 2050. Based on the concept that the mass migration of people from the countryside to cities will in the future create even more social, economic and ecological differences between population zones, this event will see attendees work closely with Bangle towards designing systems that engage on an emotional as well as an economic level, satisfying the personal transportation needs – and desires – of a disparate global population while minimising impact on the environment.

Who will win the 2010 F1 world championship?

Who will win the 2010 F1 drivers' world championship? By Tim Pollard 01 February 2010 10:39 Help us settle the big pub argument in CAR Towers this week: who will be the 2010 Formula One world champion? Our office is peppered with Schumacher revisionists, a Vettel optimist, a few Hamilton hopefuls and some Button believers.