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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Peugeot Ramps Up Production For New 308

FRENCH car maker Peugeot is to crank up production of its new 308 model as demand has rocketed for the recently crowned 2014 European Car of the Year. Built at Peugeot’s Sochaux plant in France, the firm has announced it’s to add a night shift from June, with the result that 600 jobs are being created and output will increase to a total of 1,563 cars per day. The firm has said it has already taken over 60,000 orders, while the decision to up production coincides with the launch this summer of an estate version, the 308 SW.

Alpine Celebration At French Historic Endurance Event

RENAULT will be out in force at this weekend’s Le Mans Classic. The historic alternative to the highly charged modern Le Mans 24-hour endurance race has proven popular with fans, and the French car maker will be celebrating its Alpine sub-brand by running three cars. This seventh running of the classic race will see an Alpine M65, Alpine-Renault A110 and Alpine-Renault A443 take to the famous circuit.