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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

First 2015 retail Mustang goes for $300K

Compared to your typical Barrett-Jackson collector car auction price, $300,000 might not seem like too much--a 1967 Corvette went for $3.8 million. But with 100 percent of the proceeds going to the Juvenile Diabetes Research Foundation, $300,000 doesn't sound too shabby. On Saturday, the winning bidder ended up dishing out $300k for the first 2015 retail Ford Mustang GT, about 10 times the actual price.

Project Car Hell, 1940s Plutocrat Edition: 1940 Chrysler Imperial or 1946 Lincoln Sedan?

Project Car Hell is back for another matchup of appealing-yet-appalling project choices. Sometimes we like rusty old trucks suitable for fire roads in Idaho or hunting trails in Kenya, but such Hell Project choices always make the Hell Garage Demons itch for something much different. And, really, what could differ more from boxy, half-century-old 4x4s than great big luxury sedans with model years bookending American involvement in the war that blew up all of Detroit's serious global competitors for a good couple of decades?